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Strong June for iPlayer

August 1, 2014 11.49 Europe/London By Chris Dziadul

BBC iPlayer tabletBBC iPlayer had 260 million requests in June, up 9% on a year earlier, being boosted by a number of popular programmes and key sporting events.

The most watched programme, with nearly 2 million requests, was the one-off BBC Three drama Murdered By My Boyfriend, while the David Beckham documentary Into The Unknown also did well with 1.2 million requests.

On the sports front, Brazil v Chile World Cup game generated over 1 million requests, 600k of which were live; and on radio there were over 1.5 million requests for the England v Sri Lanka test match.

Alongside the cricket, Chris Evans’ Breakfast Show on Radio 2 was popular in June, as was Radio 4 comedy, The News Quiz.

According to the BBC, the profile of BBC iPlayer users has evened out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile (although more in line with home broadband users).

Also, BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time.

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Filed Under: Newsline, On Demand/VOD, Platforms Tagged With: BBC, iPlayer, UK Edited: 1 August 2014 11:49

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About Chris Dziadul

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