Mediaset has put a brave face on disappointing first half results. A generally negative economic situation saw a decline both in advertising expenditure and the pay-TV market.
The once golden Mediaset Premium DTT Pay platform saw revenues decrease to €274.3 million from €280.2 million.
Net loss across the company was €20.5 million compared to €30.1 million profit in the first half of 2013.
The figure was impacted by a €12.3 million writedown on Mediaset’s stake in the Spanish Digital+.
