Gidon Katz, Director of NOW TV, said: “Launching on Xbox One means NOW TV is now available on both the latest next generation consoles, as well as over 50 other devices. That’s great news for our customers who now have even more choice and flexibility when it comes to choosing how they want to watch NOW TV.”
Pawan Bhardwaj, UK Xbox Live Product Manager, added: “We’re pleased that NOW TV has joined the ever growing list of entertainment apps and services on Xbox One. Sky is an important partner for Xbox and with the launch of NOW TV on Xbox One, our fans have even more ways to enjoy their favourite TV shows live sport and movies.”
Over the past 12 months, NOW TV has continued to expand the device line up. Recent updates include launching on PlayStation 4 and Samsung Galaxy S5.
In content Nickelodeon and Nick Jr. have been added to the Entertainment Month Pass. New apps have also been added to the NOW TV Box including ITV Player, BBC Sport and 4oD.