For the first time in the company’s history, global Swiss video-on-demand (VOD) provider Viewster is launching a TV advertising campaign.
Germany will be the first market to air two different TV commercials, highlighting the free-of-charge VOD portal’s newly developed mobile apps for iOS and Android. With a media volume in the lower single-digit million Euro range, the TV ads will be broadcast on commercial TV channels Sat.1 and ProSieben in August 2014.
German agency Media Plan is managing placement and monitoring success of the campaign while Vertigo Media was responsible for creating of the two commercials.
For Viewster, advertising on TV makes sense, as CEO Kai Henniges explains: “It’s obvious that younger target groups increasingly use the web in addition to linear TV. However, there is a demographic spending a considerable amount of time in front of the TV set that we didn’t introduce our service to yet. With our new campaign, we will meet them directly on the TV screen.”
