AMC Networks International – Zone is to introduce advertising this month on its CBS Studios International joint venture channels, CBS Action and Drama, in South Africa.
The channels were launched in South Africa last November and are exclusively available on the MultiChoice platform. They already both reach over 2.6 million individuals each month.
Louise Cottrell, VP, affiliate sales for AMC Networks International – Zone said: “We are thrilled to announce this news as South African viewers continue to tune in to CBS Action and CBS Drama to watch the best of action-packed drama, tense thrillers and sci-fi on CBS Action, and iconic and unforgettable series on CBS Drama. Both channels provide a highly attractive environment for advertisers, and we look forward to partnering with DStv Media Sales, to help us make the most of our commercial airtime.”
Tracey Hawkridge-Visser, general manager: channel sales at DStv media sales, added: “At DStv Media Sales we welcome the opportunity to partner with AMC Network International – Zone to bring new advertising environments to reach our compact and premium subscribers on CBS Drama and CBS Action; offering our clients and advertisers sponsorships and advertising packages around this iconic content.”