Canal+ will launch a channel aimed specifically at Africa this October.
Known as A+, it will, according to Le Monde, be a further step in the company’s strategy of local integration, allowing it to deliver content better suited to the emerging middle class on the continent and raise awareness of Canal+, both among the public and authorities.
A+ will be based in Abidjan, Ivory Coast, but operated from France.
Its team will join the 500 marketing employees already installed by Canal+ in eight countries.
The new channel will offer viewers mostly local series and entertainment, along with some movies. Although a Francophone service, it will include content from South Africa and Nigeria (‘Nollywood’).
A+ will be included in the Canal+ and CanalSat basic package. However, it is expected to gain a wider audience following the launch of DTT in mid-2015.
It would then also become cheaper for viewers to receive.
