Civolution has announced that its SyncNow Automatic Content Recognition (ACR) technology synchronizes Warner Bros. France’s My Warner second screen app with Warner content, including DVDs, BDs, VODs and TV programming.
Warner Bros. France designed its My Warner second screen app to synchronise with all Warner content delivered to the TV screen including time-shifted, Blu-Ray or VoD content. Using Civolution’s SyncNow ACR technology, My Warner is synchronized with Warner Bros. produced TV and movie content and has already used SyncNow to enable interaction with a number of DVDs including The Hobbit and Gravity.
“While a majority of people are watching content as aired or on DVD, a growing number are watching their favourite features on a second screen. That’s why we’re delighted to be working with Civolution and SyncNow to ensure that our ‘My Warner’ app provides the best possible second screen interactions with real-time engagements on the standard schedule or time-shifted viewing,” said Emmanuel Durand, marketing vice-president Warner Bros. Entertainment France.
“Our deployment with Warner Bros France is further proof that SyncNow provides consumers with best-in-class cross-screen interaction and enables content providers to monitor how their audience wants to interact,” said Andy Nobbs, CMO of Civolution.
“Warner Bros’ content reaches a tremendous number of viewers, which creates challenges in terms of measurement. Our solutions have been designed to gather intelligence on viewership and interaction behavior, however content is viewed. We’re confident that SyncNow will enable Warner Bros France to better understand their audience behavior, and help deliver more opportunities for consumers, broadcasters and advertisers, leading to increased customer loyalty and monetisation.”