Food Network and Travel Channel are the only dedicated lifestyle entertainment channels on the platform and will now be available to watch online for free, via TVPlayer.
Collectively, they account for 5% of total TV viewing in the United Kingdom, according to BARB. With their addition, TVPlayer now offers viewers over 40 channels.
Adam Smith, founder and CEO of the Simplestream Group plc, the owner of TVPlayer, said: “We are delighted to welcome Food Network and Travel Channel to TVPlayer, offering our users a great selection of premium programming. The addition of Scripps channels form the start of a series of updates over the summer period, which will add further channels and functionality to TVPlayer, culminating with the launch of our PVR service later in the year. With the number of set top boxes currently in the market, we think the TVPlayer app offers a welcomed alternative to tech-hungry audiences, who are looking to watch TV on their mobile and tablet devices whilst they are out and about as well as at home.”
Kate Bradshaw, head of digital, UK & EMEA, Scripps Networks International, added: “Distributing Food Network and Travel Channel via an OTT solution is an exciting step in providing another way for consumers to watch our content on platforms that are convenient for them, and it’s an exciting venture to partner with such innovators like TVPlayer. Food Network and Travel Channel offer compelling food and travel lifestyle entertainment. TV Player is a seamless place to watch the channel whenever consumers like, whilst also enhancing Scripps’ cross-platform offering.”