More than half of Sky’s TV customers have connected their Sky+HD box to broadband, Sky CEO Jeremy Darroch has told a London conference.
In a speech to the EY Sustaining Digital Leadership conference, Darroch said that in less than a year the total number of connected Sky+HD boxes has more than doubled to 5.4 million, out of 10,610 TV subscribers, equivalent to 56,000 new households getting connected every week.
“Our job is to offer customers the best possible TV experience, making sure that they can watch what they want, when they want, wherever they want. We aim to put Sky at the heart of the ‘digitally connected household’ – to meet customers’ growing desire to consume content on their terms,” he said. “We see a widening and growing opportunity for Sky. Our market is opening up, getting bigger and broader. By innovating across different platforms, and adopting new technologies, we can create more ways to reach more customers than ever before.”
Sky has been engaged in a major marketing push for its connected TV services, boasting “Britain’s biggest Catch Up TV service” and Box Sets of hit series like Game of Thrones, Prison Break and 24.
In April Sky launched its new Sky Store ‘Buy & Keep’ service, which allows subscribers to maintain a permanent digital copy of their movie, rather than rent them for a few hours or days.
