The Russian cable operator ER Telecom has launched what it describes as a cloud-based service that is unique in the country.
It sees Dom.ru deliver around 100 popular games, designed for all tastes and ages, to customers’ set-top boxes.
As the games are stored in the cloud and available only as a video stream, it eliminates the need for viewers to buy consoles or high performance computers, as well as save time on regular software updates.
Furthermore, the monthly subscription fee will be comparable to the cost of one game.
ER Telecom says that according to the analyst company Newzoo, Russia had 46.4 million active gamers, equivalent to a third of the population, as of the end of last year.
The new cloud-based service will be accessible through second-generation set-top boxes, which also allow provide for such advanced services as multiscreen, catch-up and Dom.ru Remote (via smartphones).
Dom.ru currently has 2.6 million pay-TV subscribers, making it the fourth largest player in the market, with a share of 13%.
