CNBC has named John Armah as its head of digital for international. He’ll lead CNBC’s digital strategy in territories outside of the United States and will also be responsible for audience development, product management and digital video production to grow CNBC’s digital offering.
The news broadcaster is looking to ensure content is integrated across linear and digital platforms.
With more than 17 years of digital, social and mobile experience, Armah has worked for a variety of digital consultancies and for media owners, from multi award-winning social content business Masher Technologies, and Facebook marketing technology firm Betapond (now Stitcher Ads), to a 10-year career at the Financial Times. He has also advised a mix of consumer and media companies including Unilever, Sony, Channel 4 and Ticketmaster on digital growth strategies. This followed a series of senior commercial roles at FT.com in the US and EMEA.
In April, CNBC posted 12.9 million uniques in the United States, up 23% compared to last year at this time (source: April ’14 comScore Multi-platform Report US) and CNBC.com’s total unique video viewer volume reached a record 3.4 million in April, up 84% year-over-year and the site’s highest volume ever (source: April ’14 comScore Video Metrix, US, Content Videos).
Armah will be based in London and reports to John Casey, Senior Vice President, International News and Programming, who commented, “John’s digital experience will enable us to further develop our digital offering and continue to grow our influential and affluent audience around the world, no matter what platform they use to engage with our content.”
Armah replaces Deepanshu Bagchee who moved to CNBC’s global headquarters in Englewood Cliffs in the US to take the position of vice president, product & design for CNBC Digital.
