The newly created role will report directly to MTG President and CEO Jørgen Madsen Lindemann and be responsible for the overall management and development of the Scandinavian advertising funded broadcasting operations. The CEOs of each local market operation will report into Anders, who will join MTG’s ten strong senior executive management team.
Anders is a Swedish citizen with extensive management experience from some of Europe’s leading telecommunications, retail and consumer goods companies. Until recently, he was SVP of TDC Group, the Danish publicly listed telecommunications company, where he was responsible for the consumer division and also CMO. Prior to joining TDC, Anders was CEO of Telenor Hungary and servedt as CEO Grameenphone (Bangladesh) and as CMO at Vodafone/Telenor in Sweden.
MTG’s Scandinavian free-TV and radio operations comprise leading channel and station brands in Sweden (TV3, TV6, TV10, TV8, RIX FM, Bandit Rock, Lugna Favoriter), Denmark (TV3, TV3+, TV3 PULS, TV3 SPORT 1 & 2) and Norway (TV3, Viasat4, TV6, P4, P5).
Jørgen Madsen Lindemann, MTG president and CEO, commented: “Anders is a great addition to team MTG and will be responsible for one of our largest businesses. His leadership and strategic development skills, combined with his experience of running large scale and fast moving operations, will be a clear competitive advantage for us moving forward. Not only does he understand and have established networks in the distribution world, but he also has a wealth of experience in building successful consumer brands. We have strong local country management teams, who will work closely with Anders to further accelerate the development of our broadcasting operations.”
Anders Jensen commented: “MTG is a great company and a market leading entertainment business operating across four continents so this is an exciting opportunity for me. Video viewing is on the rise and TV remains the impact media of choice for advertisers seeking scale audiences with attractive demographics. At the same time, radio provides the perfect complement to TV when it comes to on and offline reach during the day – both in and out of the home. In addition, MTG’s Scandinavian free-TV channels are also a well-established and key part of broadband operators’ content offerings. I look forward to working with MTG’s highly motivated and talented teams and to contributing to the Group’s continued success.”