The app will show footage of live performances and interviews with launch content including artists such as Katy Perry, Florence and the Machine, Bombay Bicycle Club, Disclosure, Kendrick Lemar and Ellie Goulding, amongst many others. Also included are sessions from Mumford & Sons, Jessie J and Ben Howard, while original backstage formats 3 Minutes To Stage, The Fans Vs and Tour Essentials – offer humour and insightful behind-the-scenes perspectives of the artists’ world.
Fresh content will be regularly added from a variety of sources, including LoveLive and Universal Music Group’s video catalogues, with upcoming highlights including Haim, Chvrches, Sub Focus, Kelis, Lady Gaga and Paul Weller.
Richard Cohen, CEO of LoveLive, said: “Contrary to what you may hear, the music industry has never been healthier. Spurred by new technologies, fans have an insatiable hunger for high quality music content, and they’re increasingly consuming in more visual ways.
“It is in this context that we joined with LG to develop our LoveLive TV app, in order to capture the thrill and excitement of the live music experience, and share it with over a million homes in the country.”
Darren Petersen, senior content and services manager for Smart TV at LG electronics UK, said: “This is an exciting year for LG’s Smart TV offering, with the introduction of the revolutionary webOS interface, and we’re proud to be adding LoveLive to our entertainment portfolio.
“LoveLive’s reputation for creating and curating content with the highest production values means our customers can be put right in the centre of the action, and all from the comfort of their own homes.Through continuing to partner with outstanding service providers, such as LoveLive, we will ensure that LG Smart TV continues to deliver an incomparable entertainment experience.”
All content will be delivered to the app via LoveLive’s recently developed content management system, L-Platform. In the first phase of launch, the app will not be ad-funded but in phase two, to be rolled out in the coming months, opportunities will include category sponsorship, page branding, as well as in-video advertising. Phase two launch will also see LoveLive TV made available on other connected TV brands.