French premium sports broadcaster BeIn Sports will launch a special OTT service covering this year’s FIFA World Cup in Brazil.
Called BeIn Sports Connect the broadcasters has acquired live rights to all 64 games of the World Cup. The BeIn Sports 1 channel will broadcast three matches a day, various magazine programmes and repeats of matches. BeIn Sports will bring a total of 350 hours of programming. Subscriptions cost €12 per month, or €11 per month when ta,king out a full year’s subscription.
The channel currently has 1.7 million subscribers in France and plans to offer the OTT service for all those people who don not have access to cable, satellite or IPTV, and hence can not subscribe to the channel via their TV set.
“This new service is targeted primarily at viewers who can only receive TNT (the French digital terrestrial network – ed.) and therefore can not now subscribe to BeIn Sports via their television set, as well as those who watch TV on their computers,” said the broadcaster in a statement.
The Qatar based broadcaster has rights to all the World Cup games, private French broadcaster Tf1 has the rights to 28 matches, which will be broadcast free to air in France.
