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ProSiebenSat.1 takes Talenthouse to Germany

May 8, 2014 08.21 Europe/London By Jörn Krieger

Deutsche_telekom_officeGerman media company ProSiebenSat.1 has acquired a minority stake in Los Angeles-based Talenthouse, a networking community for artists and brand collaboration, and will take the platform to Germany.

Talenthouse brings brands together with artists who create content that connects with people. The company’s products and services aim to unlock opportunity for artists, brands and audiences. The artists retain ownership of their work, earn compensation and grow their reach.

Companies using the platform include Adidas, Procter & Gamble, Coca-Cola, Microsoft, Dolce & Gabbana, Samsung, Kleenex, HP, Intel and Volkswagen.

ProSiebenSat.1 makes the investment in Talenthouse through Starwatch Entertainment, its music and live-entertainment subsidiary.

“Talenthouse enables brand owners to conduct a direct dialog with a particularly interesting target group while also involving them in the product development process at an early stage. That is unique,” said Christian Wegner, member of the executive board of ProSiebenSat.1.

“After the mobile shopping app Shopkick, Talenthouse is the second import agreement signed by ProSiebenSat.1 this year,” added Wegner. “Thus, we continue to implement our strategy of investing in successful digital companies and actively shaping their entry into the European market.”

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Filed Under: Newsline, Platforms Tagged With: Germany, ProSiebenSat.1, Starwatch Entertainment, Talenthouse Edited: 8 May 2014 08:22

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About Jörn Krieger

Jörn reports on the latest developments in Germany, Austria and Switzerland. Since 1992, he has been working as a freelance journalist, specialised in digital media, broadcast technology, convergence and new markets. He also takes up University lectureships, writes articles in specialist publications, and produces radio reports. Jörn is also a moderator of panel discussions at industry events such as ANGA COM, Medientage München and IFA Berlin.

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