German media company ProSiebenSat.1 has acquired a minority stake in Los Angeles-based Talenthouse, a networking community for artists and brand collaboration, and will take the platform to Germany.
Talenthouse brings brands together with artists who create content that connects with people. The company’s products and services aim to unlock opportunity for artists, brands and audiences. The artists retain ownership of their work, earn compensation and grow their reach.
Companies using the platform include Adidas, Procter & Gamble, Coca-Cola, Microsoft, Dolce & Gabbana, Samsung, Kleenex, HP, Intel and Volkswagen.
ProSiebenSat.1 makes the investment in Talenthouse through Starwatch Entertainment, its music and live-entertainment subsidiary.
“Talenthouse enables brand owners to conduct a direct dialog with a particularly interesting target group while also involving them in the product development process at an early stage. That is unique,” said Christian Wegner, member of the executive board of ProSiebenSat.1.
“After the mobile shopping app Shopkick, Talenthouse is the second import agreement signed by ProSiebenSat.1 this year,” added Wegner. “Thus, we continue to implement our strategy of investing in successful digital companies and actively shaping their entry into the European market.”