Dutch based Metrological’s new app framework and Open Source Developer SDK is launched today. A basis for TV app stores, it’s already been adopted by Liberty Global.
The release of version 3.0 of its TV app framework that enables network operators to launch their own branded TV app store.
The latest app framework is a cloud based solution that offers operators and content providers the opportunity to improve the viewing experience and increase ARPU by offering apps and content that complements the live TV viewing experience.
The TV app store framework developed by Metrological, offers an alternative cloud-based approach to operators looking to offer a mixture of IP and traditional broadcast content on multiple connected devices around the home.
Delivered as a managed service which is both device and software agnostic, it includes app store deployment, lifecycle management, service assurance and legal content management and comes ready populated with more than 150 apps. There is also an open SDK available to enable anyone to develop apps to run on the operator app store.
The Metrological TV app store framework offers a solution for network operators keen to integrate OTT with broadcast content without leading viewers away from their primary TV screens. For example a viewer watching a live TV game will be offered contextual apps, offers and content related to football, plus the opportunity to interact and compete with their friends and family on football themed games or social media related to the live match.
Jeroen Ghijsen, CEO of Metrological added, “The revenue-sharing business model that we’ve developed allows the operator and content provider to capitalise on the trend towards hybrid content, whilst eliminating the complexity, time and resources required to develop,maintain and manage apps for multiple devices on multiple operating systems. It’s a win-win situation for all parties: the consumer, the network operator and the content provider.”
