Seven years after Virgin Media became the face of UK cable, the company is to introduce a bundling strategy that combines its broadband packages with a mobile SIM card.
The first bundles are initially available exclusively for existing Virgin Media customers but will be available to new customers from the end of May.
Although discounts have previously been offered to mobile customers taking a mobile package, this is the first time an official bundle has been in place.
The so-called ‘Big Bundles’ include broadband of 50 Mbps as standard.
At £45 a month, the ‘Big Kahuna’ bundle offers broadband at 152 Mbps and a TiVo package that includes 230 channels, including 40 in HD.
Another Big Bundle, the ‘Big Bang’, makes 100 Mbps broadband available together with TiVo and a home phone talk plan at £30 a month.
Dana Strong, chief operating officer at Virgin Media said: “Our fantastic new bundles deliver unprecedented value as standard. For the first time, households will be able to get the best broadband together with the UK’s best value mobile SIM, as part of a bundle perfectly tailored to the customer’s needs. And I’m delighted our current customers have the chance to enjoy this fantastic new flexibility and unparalleled value first.”
Virgin Media TiVo customers also get access to Virgin TV Anywhere, the entertainment-anywhere service, so they can watch their favourite TV channels online or on mobiles and tablets.
