Kaltura raised $47 million in venture capital in February and has experienced revenue and customer growth in the past year, as cited by leading analyst firms. The acquisition of Tvinci strengthens Kaltura’s pay-TV operator proposition and creates a comprehensive end-to-end Pay OTT TV offering.
The OTT market which, according to Pricewaterhouse Coopers, will reach $17.44 billion by 2017, has emerged as one of the fastest growing segments in the media industry, with hundreds of millions of viewers worldwide watching some or all of their content online in a variety of ad-supported, subscription, and transactional service offerings.
Kaltura has already begun integrating Tvinci’s technology into its OTT MediaGo product. The integrated Kaltura-Tvinci platform enables operators and telcos, media companies, content owners and distributors to reach and monetise every user on every device. The platform supports live, on demand, and catchup services; SVOD, TVOD and ad-based monetization; social interaction and a personalized experience.
The integration of Tvinci’s technology into Kaltura’s platform also enhances Kaltura’s solutions for the Enterprise and Education markets, with advanced social and personalisation capabilities, and with tools for creating bundles and promotions.
Tvinci employs more than 60 people worldwide, including a strong research and development team at the company’s headquarters in Israel that will be merging with Kaltura’s Israel-based technology team.
Tvinci’s founders, Ofer Shayo and Ido Wiesenberg (on the picture above), and key executives, Avidan Lamdan and Amir Eilat, will be joining Kaltura’s top management team in a variety of global positions.