The short film channel ShortsTV has been added to UPC Romania’s HD line-up.
Operated by Shorts International, ShortsTV broadcasts 24-hours a day in thematic blocs of short films and has a unique companion VOD.
Commenting on the launch, Alan Musa, president of Shorts International, EMEA, said: “As Shorts International continues its distribution expansion we are incredibly excited about this new launch for ShortsTV HD in Romania, and the ever increasing partnership that is being developed with UPC in Europe.
“Our commitment to the Romanian market through film festival partnerships and identifying high quality, locally produced content for our linear channel and digital touch-points, reflects our ambition to grow the ShortsTV brand in Romania”.
ShortsTV is currently available in Romania, the Netherlands, Belgium, France, Eastern Africa and Turkey, with further launches planned for later this year.
Shorts International’s US channel ShortsHD is available to 20 million homes through AT&T and DirectTV.