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BBC iPlayer: Tablets and PCs on a par

April 30, 2014 10.40 Europe/London By Julian Clover

The BBC iPlayer has again reached a new high in audience levels. In March the BBC on demand service recorded 320 million TV and radio requests, up 18% year-on-year and breaking the previous high of 315 million, only reached in January.

BBC iPlayer tabletTaken alone there were 248 million TV programme requests, beating the January record of 242 million.

For the first time ever, TV requests from tablets and PCs were on par, both constituting 29% of all TV requests. Mobiles and tablets contributed almost half of all requests to TV programmes on BBC iPlayer, accounting for 115 million requests.

The use of tablets has been steadily building over the last 12 months when it sat at just 19%. In contast PC requests have fallen from 39% in March 2013.

During this time other means have remained virtually unchanged. TV platforms are currently on 16%; mobile devices 18%, while Internet TVs represent just 3% of TV requests.

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Filed Under: Newsline Edited: 30 April 2014 10:40

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About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on X @julianclover, or by email at jclover@broadbandtvnews.com.

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