Russia’s CTC Media has added the proprietary channel CTC Love to its portfolio.
Quoting a statement from the broadcaster, Telecom Daily reports that the channel is already available in the country’s largest cable and satellite networks and – significantly – can be received in 90% of Moscow households.
It is included in the programme packages of Rostelecom, ER-Telecom, MTS and Megafon and negotiations are continuing to secure carriage in satellite operators’ basic packages.
CTC Love is currently available in around 70 cities and with current plans it should achieve a penetration of 20%.
CTC Media also operates the national channel CTC, along with Domashny and Peretz, which are aimed at female and male viewers respectively.
