German commercial TV group ProSiebenSat.1 will take its two new free-to-air channels Sat.1 Gold and ProSieben Maxx to neighbouring Austria.
The Austrian versions of the channels will launch on July 15, 2014, with advertisements and programmes specifically targeting the audience in the Alpine country.
Sat.1 Gold Österreich and ProSieben Maxx Austria will take over selected programmes from Puls 4, the Austrian TV channel operated by ProSiebenSat.1, for example the Puls 4 News and the weather report. ProSieben Maxx Austria will screen a spin-off of motor sports show Go! Das Motormagazin.
The two channels will initially reach around 500,000 households in Austria via cable and satellite, with the distribution to be gradually extended.
