Cable was the big winner last year in Romania’s pay-TV market, which grew by 5.7% to 6.4 million subscribers, according to the latest data published by the regulator ANCOM.
As of the end of 2013, 85.1% of Romanian households were benefitting from TV programme retransmission services.
Of the 6.4 million subscribers, 4.1 million opted for cable (+8.7% year-on-year), 2.2 million DTH (-0.2%) and 56,000 IP (+49%).
While the penetration rate per household grew by 4 percntage points to 85.1%, that for cable reached 55.1%. The majority (62%) of subscribers lived in urban areas, and of these 81% opted for cable.
On the other hand, 61% of rural subscribers chose DTH as their method of reception.
The take-up of digital cable services grew by 25% to 1.5 million in 2013, while overall digital services accounted for 3.7 million of the total of 6.4 million subscribers, a 7.4% increase on a year earlier.
DTH accounted for the most digital subscribers (59%) but digital cable subscribers registered the largest increase in 2013 and IPTV subscribers the highest percentage growth (49%).
The total number of subscribers to packages of electronic services sold for a single price was 2.9 million, while the total number of subscribers to multiple packages amounted to 8.7 million.
