NBCUniversal is launching a company wide digital programming initiative to provide content for its online platforms including Hulu, and its VOD services.
The made-for-dgital programming will be promoted across the company’s portfolio of television networks and featured on its collection of digital platforms as well as on national VOD. Programming will be free-to-view and will feature advertising, as well as branded content.
Debuting first on various digital platforms including channel websites, Hulu and video-on-demand, this initiative is designed to connect advertising. In many cases, the development of these digital series will be in direct collaboration with advertising partners.
“This original, digital-first programming, scaled with the unmatched resources of our company and our production partners, underscores the unparalleled opportunities we can create,” said Linda Yaccarino, president, Advertising Sales, NBCUniversal, in a statement.
“The combination of digital video alongside television content is extremely powerful and becoming an increasingly important part of the connection advertisers make with consumers. We want to offer our partners the unique ability to harness the power of our creative assets along with our distribution capabilities including the video-on-demand platform like no other company can do.”
“Much of the uncaptured value in the online world can be unlocked with smart collaborations between creators and clients. This year, we’re making a big push to building that bridge,” said Jeff Wachtel, president and chief content officer, NBCUniversal Cable Entertainment.
Universal Cable Productions (UCP) will unveil more than a dozen scalable, original digital video projects including new series Tesla and Twain and Last Single Girl. UCP is also developing additional original series in collaboration with 72 and Sunny Productions.
