MSNBC and NowThis News have launched a new, co-produced original 15-second daily video series titled 15 Seconds to Truth, which will dig into a big headline each day to uncover a truth hidden behind the day’s conventional wisdom and spin.
The video series, launching on MSNBC, Facebook, and Twitter, builds on the recently formed partnership between the NBCUniversal News Group (which includes NBC News, MSNBC, CNBC and all related digital properties), and NowThis News, a news organisation that specialises in creating short-form video for audiences across social platforms, and popularised the format of 15 second news videos.
In addition to distributing 15 Seconds to Truth across social and mobile platforms, MSNBC will air the news pieces on-air during its regular broadcast lineup as programmes transition in and out of commercial breaks.
“MSNBC viewers want honest and informed perspectives that explore the often overlooked angles of important stories,” said Phil Griffin, president of MSNBC.
“With this new series we aim to continue delivering that unique vantage point in a visually gripping way, on-air and on mobile and social platforms.”
“NowThis is breaking the conventions of news to make it more visual, emotional, and personal for the social web” said Sean Mills, president of NowThis News.
“By bringing content custom made for Twitter and Facebook to television, and not the other way around, MSNBC is embracing the possibilities of cross-platform news delivery in innovative new ways.”