MIPTV 2014 – CANNES. Orange Cinema Series has chosen Viaccess-Orca’s DEEP to enhance its French second-screen App for Season for of Game of Thrones.
By automatically generating content about Game of Thrones in a digital magazine format, DEEP amplifies OCS subscribers’ experience. Orange is demonstrating this new service for the first time at MIPTV.
“In today’s multiscreen world, subscribers are increasingly using second-screen devices to enhance the traditional television experience,” said Serge Laroye, Executive Vice President, Content Division, Orange, and Chairman of the Board, OCS. “Viaccess-Orca’s DEEP will automate the creation of our TV companion apps, providing us with a dramatic cost and time savings, while enabling us to offer our subscribers an augmented content experience on second screens to boost user engagement.”
DEEP can be deployed either as a standalone application or easily integrated within an existing app, as was the case for the OCS Game of Thrones app.
“A great way for service providers to tap into new revenue streams is by offering complementary content on second screens,” said François Moreau de Saint Martin, CEO of Viaccess-Orca.
“Our award-winning DEEP platform makes it easy and cost-effective for content owners and service providers to develop second-screen companion apps that increase viewer engagement.”
