The number of homes worldwide paying to watch television is continuing to rise. The quarterly Multiscreen Index, published by informitv, says this runs counter to the popular view that audiences are turning to online alternatives.
The greatest growth comes in developing regions. Even so, established markets like the United States are showing annual and quarterly gains.
60% of pay-TV services in the Index now deliver to multiple screens other than a traditional television, including smartphones, tablets and other network-connected devices.
“Pay-TV providers are launching multiscreen offerings to head off competition from new online subscription video services,” says Dr William Cooper, the founder and chief executive of informitv. “Our research reveals that there is an increasing trend towards delivering services to multiple screens, from smartphones to smart televisions. Contrary to popular opinion that television subscriptions are in decline, the informitvMultiscreen Index presents a bigger picture that shows the total number of pay-TV subscriptions is increasing, particularly in developing markets.”
The 100 multichannel pay-TV services in the Multiscreen Index cover over 30 countries and generally each has more than a million digital television subscribers. They collectively represent around 320 million subscribing homes worldwide.
In 2013 the Multiscreen Index saw a net gain of 18.98 million subscribers, an increase of 6.3%. In the last quarter, the ten services in the Index reporting the largest subscriber gains added 2.97 million video customers or 5.6%. The ten reporting the largest losses collectively lost 0.48 million video customers in three months, a combined loss of 1.7%.
In the United States, which is the largest pay-TV market by value, cable companies have been losing subscribers while satellite and telco providers have gained customers, and the overall trend is that digital television services are growing. The top six pay-TV providers added 9.44 million digital television subscribers over the last seven years, led by the advance of telco television.
The Asia Pacific region shows the greatest growth, up 1.63 million subscribers in the last quarter, without counting major operators in China and India that do not disclose subscriber numbers. There is also substantial growth in Latin America, Russia and Eastern Europe.
The Multiscreen Index tracks trends in television services and provides an accessible compilation of top ten tables showing annual and quarterly changes in subscriber numbers. The figures are based exclusively on the most recent customer data provided by operators rather analyst estimates. The latest issue includes subscriber numbers to the end of 2013.
Multiscreen Index Tracker
| Service | Country | Delivery | Multiscreen | Change | Change | Subscribers | |
| 1 | Comcast | United States | Cable | Y | -305,000 | 43,000 | 21.69 |
| 2 | DIRECTV | United States | Satellite | Y | 169,000 | 93,000 | 20.25 |
| 3 | Dish TV | India | Satellite | Y | 700,000 | 200,000 | 11.20 |
| 4 | Sky | UK & Ireland | Satellite | Y | 178,000 | 77,000 | 10.54 |
| 5 | Free | France | Telco | Y | 276,000 | 60,000 | 5.64 |
| 6 | AT&T U-verse | United States | Telco | Y | 918,000 | 193,000 | 5.44 |
| 7 | Rostelecom* | Russia | Cable | Y | 147,880 | 69,720 | 5.30 |
| 8 | KDDI** | Japan | Cable | Y | 738,200 | 33,000 | 5.09 |
| 9 | KT Olleh TV*** | Korea | Telco | Y | 937,967 | 254,762 | 4.97 |
| 10 | Virgin Media | UK | Cable | Y | -45,900 | -3,600 | 3.75 |
10 | 3,714,147 | 1,019,882 | 93.87 |
This table tracks a representative selection of services in the Index. / *Excludes telco. / **Includes JCN and J:COM. / ***Excludes satellite only subscribers.
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