MTG has announced an exclusive multi-year content cooperation deal with Sony Pictures Television (SPT).
As a result, all of MTG’s Nordic free-TV, movie channels and platforms will now be able to offer viewers the most recent Sony movies and TV series.
Sony Pictures’ latest releases along with titles from their extensive library will be made available on MTG’s ten Scandinavian free-TV channels, as well as on the Viasat Film pay-TV channels and Viaplay online pay-TV service across the Nordic region.
Viaplay subscribers will also be able to access individual shows, movies and TV box sets – either streamed or on a download-to-go basis. MTG’s free and pay-TV channels are available both on the Viasat satellite platforms and virtually all other pay-TV platforms in the Nordic region.
Jakob Mejlhede, MTG senior VP of acquisitions & programming and chief content officer of MTGx, commented: “This deal is the first of its kind, as we have licensed Sony Pictures’ fantastic content for all platforms in Scandinavia. Now everyone can enjoy Sony Pictures’ amazing stories every day and in many different ways. The future of television is happening right now, and SPT shares our commitment to forward thinking partnerships that reflect the huge demand for recent and classic movies and TV shows on viewer’s own terms and at their convenience.”
Andreas Brosjo, senior VP, distribution at SPT, added: “We have enjoyed a long standing partnership with MTG which we are taking to a new level. Together we are able to bring the best of Sony Pictures’ latest features and television series to MTG’s viewers across a large spectrum of platforms, both the subscription as well as the free-TV business, linear as well as on demand.”
Jørgen Madsen Lindemann, president and CEO of MTG, commented: “We are witnessing the birth of a new paradigm. Consumers want TV anywhere and everywhere, and that is what we are delivering together with SPT. We have always been at the forefront of the industry, and pushing the boundaries for how things are done, in order to make our entertainment experiences as engaging, satisfying, simple and relevant as possible to the consumer.”