MIPTV 2014 – CANNES. South Korea’s incumbent telecommunications company, KT, has formed its first partnership with Red Bull Media House, a deal that will deliver 150 long-form VOD titles for KT’s Olleh TV service.
Olleh TV is the biggest IPTV player in South Korea, with over five million subscribers, around 70% market share and the country’s largest number of TV channels.
Olleh TV is the biggest IPTV player in South Korea, with over five million subscribers, around 70 percent of the market share and the country’s largest number of TV channels.
Premium Red Bull Media House titles in categories such as sports, lifestyle and documentary were selected to appeal to a wide range of Olleh TV viewers.
“At Red Bull Media House, our goal is to engage audiences with compelling experiences, and that means not only creating outstanding content but also delivering it on the platforms that appeal to today’s lifestyles,” said Alexander Koppel, CCO of Red Bull Media House.
“With IPTV VOD an increasingly popular choice worldwide, it’s a real pleasure to bring such a variety of our content to Korean audiences on Olleh TV, where they can watch on demand whenever they wish and enjoy our cutting-edge production values in high definition.”
