The CEE satellite TV operator UPC DTH has added CNBC to its offer in the four countries it is present in.
As a result, subscribers can now watch the channel as part of their Light package in Hungary, the Czech Republic and Slovakia and HD package in Romania.
Commenting on the launch, Jim Helfgott, VP marketing & sales for UPC DTH, said: “We are pleased to improve our line-up with the addition of CNBC on UPC Direct services in Hungary, FreeSAT in the Czech Republic & Slovakia and Focus Sat in Romania. This will further enhance our already varied packages of channels providing our customers more content in live business and financial news.”
Jacqueline Lam, VP of international distribution at CNBC, added:, “Our agreement with UPC DTH enables viewers across central and eastern Europe to watch the latest global business news and analysis, and access CNBC’s real-time data. We continue to grow our footprint across the region as operators recognise CNBC’s expertise in the market.”
CNBC has replaced BBC World News in the channel line-up.
