UPC Nederland is launching the ‘free’ MyPrime VOD service offering 1,000 movies and 1,000 TV-series episodes to its top-tier customers.
The new SVOD service will offer movies inclduing Alles is Liefde, Brokeback Mountain and the Lord of the Rings trilogy as well as series including Sex and the City, Charmed and Criminal Minds.
MyPrime is free to all Alles-in-1 Power and Extra Power customers, and is also available for EUR6.50 a month to all lower-tier customers.
The cabler’s move seems intended to fend off the increasing competition from OTT SVOD services such as Netflix and RTL Videoland as well as KPN’s IPTV offer.