The Second Sync social analytics team says it is joining Twitter, the company announced on its website. Twitter has also acquired France’s Mesagraph.
The two moves are intended to give Twitter more clout with broadcasters and advertisers.
“Twitter is the only place that hosts a real-time, public conversation about TV at scale,” reads the statement from SecondSync. “By joining Twitter, we will be able to help take that experience, in concert with the rest of the TV ecosystem, to the next level, particularly in markets outside the United States. Our current UK product will continue to be available for an interim period.”
It is not clear whether the statement means that the company has been sold or simply that the team have been hired by the social networking company. Second Sync provides overnight analysis of TV ratings and the impact of social media through an agreement with Kantar Media, who were also an investor.
Mesagraph runs a web-based platform called Meaningly and works with broadcasters in France such as Canal+, France Télévisions, M6, and TF1.
