Ooyala also formed a global sales and marketing alliance with Microsoft, which is designed to drive standardisation of new personalised TV services for broadcasters and operators around the world.
Through this partnership, Ooyala becomes a preferred online video provider for Microsoft and Microsoft becomes Ooyala’s preferred public cloud provider.
“Through our partnership with Ooyala, we can offer fully integrated comprehensive managed TV and video services to our customers, and we’ll work together to aggressively drive adoption among broadcasters and operators everywhere,” said Bob Kelly, Corporate Vice President, Microsoft Azure.
“Ooyala’s reputation for superior workflows, world-class consumer experiences, viewer analytics and monetization services enhances our platform’s offerings and strengthens our ability to offer live and on-demand streaming services.”
“Through this alliance, Microsoft and Ooyala are in a position to seize a major opportunity together, to drive standardization of the next generation of personalized, IP-delivered video offerings, based on our combined solutions,” said Sean Knapp, EVP and Chief Product Officer of Ooyala.
“With the robust global footprint of our respective platforms, and Microsoft’s massive global workforce for sales, marketing and support, we’re now in a prime position to meet the booming demand for world-class, highly scalable multi-screen TV.”
“Multiscreen video delivery is now mandatory for video content owners and distributors; yet the learning curve is steep and will challenge IT departments and even digital media teams. The worldwide multiscreen business opportunity for new services grows from 5% to 11% of the total video market in the next 5 years, ignoring the value of multiscreen to existing services. Bringing the analytics and monetization expertise of Ooyala with the scale and reliability of Media Services creates a more complete and scalable offering to serve Tier 1 Media & Entertainment companies,” according to Sam Rosen, practice director at ABI Research.