The French adult broadcaster Marc Dorcel is celebrating its 35th anniversary during this year’s MIPTV in Canne on April 7-10. The French figures come from research by MNarc Dorcel adn IFOP, while US figures come from Paint Bottle.
Gregory Dorcel, CEO of Marc Dorcel, will address the delegates of MIPCube, digital branch of the MIPTV, during the conference The rules of engagement: strategies for an on-demand generation on Monday April 7, 2:15pm, auditorium Esterel, Palais des Festivals.
At a time when the demand for content is stronger than ever and that the audiovisual industry undergoes constant changes, Gregory Dorcel is the head of a perennial media group particularly exposed to theses mutations. Alongside the speakers, he will answer to the issues that concern programme producers: how to create content that isn’t just attractive, but also shareable? How to produce content worthy of engagement on several levels (cross promotion, participation, or simply a share)?
Pioneer since its creation in 1979, Marc Dorcel, which today counts three TV channels with more than 1.3 million subscribers in 30 countries, has always kept innovating and growing.
The company launched Dorcelvision, the first European VOD platform as early as 2001, and the first movie coproduced by web users in crowd funding in 2010. Today, Dorcel boasts more than 15 VOD platforms, web and mobile sites, TV channels, magazines, and a 3D movie catalogue.