France’s M6 will launch four online channels tomorrow (March 27), available through the 6play application.
According to Le Figaro, they will focus on fashion and beauty (Styles), drama (Stories), comedy (Comic) and cooking (Crazy Kitchen).
The content of the four channels will be sourced from programmes previously broadcast by the group’s channels M6, W9 and 6ter, as well as thematic material produced in house and acquired abroad.
The channels’ launch has not required heavy investment and all four will be funded solely by advertising.
6play currently has 10 million unique visitors per month and 2 million video views each day.
The aim is to double these figures and add anything between 5-15 more channels to the offer.
