AOL On provides both curated and original content in a short form version, clips last around five minutes each, covering news, entertainment, sport, lifestyle and a others. AOL is also leveraging its international content relationships with brands such as Discovery, E Entertainment and Associated Press. It claims to have 750,000 videos available.
The content will be distributed through a network of publishers including Trinity Mirror, Telegraph Media Group, TalkTalk, Local World, Videojug and TVGuide.co.uk. AOL’s own platforms (such as The Huffington Post UK, AOL, Parentdish, MyDaily and TechCrunch) also form part of the publishing network.
“We’re coming to the market with a new offering at a time when there is an increasing appetite and demand for online video from advertisers and consumers,” said Graham Moysey, head of international at AOL.
“AOL On is already the web’s largest premium curated video library and today we’re launching with some of the UK’s leading content producers and publishers and looking forward to getting many more on board in the coming months.”