The service showcases ‘the best of British TV series’ with deals in place with ITV Studios Global Entertainment, BBC Worldwide, Endemol and All3Media International.
Cirkus launched in Sweden in December 2013 on the ComHem cable networks and on Boxer, the pay-DTT platform.
Dan Gopal, senior VP global digital media, ITV Studios Global Entertainment, said: “Cirkus is a compelling service that offers a wide choice of the British series that Nordic audiences love so much, available on demand for consumers to enjoy at their convenience.”
Cirkus co-founders, Hugh Williams and Mark Bradford, added: “There is a real appetite for quality British drama and TV series in the Nordics, and we have the perfect content partners to make Cirkus the destination for the best of British programming.”
Williams and Bradford told Broadband TV News during last week’s Cable Congress in Amsterdam they are actively looking for more deals, also outside Scandinavia, notably in The Netherlands and Belgium, which are countries traditionally interested in British TV series.