Content from top Belgian channel VTM will be available on Telenet’s Yelo TV multiscreen platform following a new agreement between the cable operator and Medialaan.
In addition to continued distribution through to 2017, other Medialaan channels 2BE, Vitaya, VTMKZOOM and JIM will also be available for Yelo TV, and available via tablet, PC and Smartphone.
Peter Bossaert, CEO of Medialaan commented. “TV viewing habits are changing dramatically, and that’s good news, because people watch TV more than ever. Together, Medialaan and Telenet will now seize the opportunity to develop this growth market further. We believe that cooperation between our companies creates value. We needed a little time for this, and have worked hard on it over the past few months. But I’m pleased that we’ve been able to make a clean break with the past and can look to the future once again.”
John Porter, CEO Telenet added: “I’m extremely pleased and proud that we have come to a new agreement after a long period of negotiations – in which the viewer is clearly the winner. We have found each other as key local partners, and are now ready to make every effort to leverage further growth in the Flemish media landscape. Thanks to this new cooperation, we can offer all Medialaan channels to our customers on all our platforms, and, in this way, ensure a rock-solid and complete television experience.”
It is anticipated the channels will be added before the summer.
