Ericsson has announced the launch of the industry’s first unified software solution designed to remove the complexity of TV Anywhere video processing.
Known as Ericsson Virtualized Encoding (‘EVE’), it is completely task and service-oriented, intelligently allocating resources and simplifying the process of selecting the right encoding method and platform based on the operator’s priorities for deployment speed, video quality and output.
‘EVE’ also eliminates complexity, enables more efficient resource utilization and bandwidth management and bridges the gap between broadcast and IT infrastructures, allowing deployment of enhanced TV services much more quickly.
Michelle Abrahams, senior analyst at research firm SNL Kagan MRG commented: “Ericsson’s new virtualized encoding solution provides an answer for customers who increasingly need to prepare content in more formats for more screens than ever before. It will allow them to choose their encoding infrastructure based on factors important to them such as performance, density, and time to market.”
Dr. Giles Wilson, head of TV Compression, Ericsson added: “In today’s TV Anywhere world there is no ‘one-size fits all’ solution to video processing and a variety of compression platforms are being used to balance investment, architecture and performance. With the launch of Ericsson Virtualized Encoding we are unifying all these processing platforms under one intelligent software abstraction layer to ensure best-in-class performance, simplification of processes, reduced operational burden and far greater agility in deploying services. Our customers are especially welcoming our approach in removing the burden of deploying HEVC compression, and the inevitable platform upgrades as performance demands increase rapidly.”
Speaking in a press briefing at TV Connect, Giles Wilson, head of compression, Ericsson, said EVE would officially be launched at NAB.
