TiVo has said it has now passed 2.5 million subscribers in the European market. The figures combine the published figures of the three European operators running the advanced television service; Virgin Media (UK), ONO (Spain) and Com Hem (Sweden).
TiVo now covers nearly half of the subscribers at Virgin Media and a third of ONO subscribers.
In a Broadband TV News interview David Sandford, Vice President, General Manager, International at TiVo explained how the company took on the heavy lifting within the development program.
“What we do is hard. There are definitely other large operators that have taken it upon themselves to develop the operation. Five years ago it was about PVR and now it is about Multiscreen. No other platform or set-top that has Netflix available – the bar has been raised”.
Netflix has turned into a key differentiator on both the Virgin and Com Hem platforms – arguably downsizing the OTT brand by sitting alongside the operators’ general offers.
Com Hem’s launch of TiVo in October 2013 was the first such full hybrid QAM/IP and IPTV deployment and served to demonstrate that cable operators have a clear migration path to IPTV utilizing TiVo’s solutions.
Over two million TiVo subscribers on the Virgin network sit alongside Com Hem’s reported 38,000 – Broadband TV News understands this has risen significantly since the end of December – and the 65,000 reported by ONO in the last quarter.