Leading pay-TV operators and media groups in Russia have joined forces to form a new association.
According to Vedomosti, it is a non-profit partnership called Media Communications Union (NP MKS) and lists MTS, ER Telecom Holding, VimelCom, MegaFon, Rostelecom, CTC Media, Prof-Media and National Media Group (NMG) among its members, who together account for around 80% of the country’s pay-TV market.
Although Russia already has a large cable association (AKTR), it does to not actively defend the interests of leading operators such as those who have formed NP MKS.
However, the two associations will not compete with each other.
NP MKS’s main objectives will be to propose industry strategy and improve legislation.
