A+E Networks UK has appointed Viviane Paxinos as senior director of advertising sales.
In this newly-created role, Paxinos will lead the ad sales operations at A+E Networks UK and be responsible for shaping the company’s strategy for ad sales growth, both in the UK and across their international territories.
Paxinos has over 15 years of media and advertising experience with some of the world’s largest media companies, including Viacom and Comcast. Most recently she held senior commercial roles at BBC Worldwide, where she developed the local advertising business across EMEA, and spearheaded the creation of a global branded entertainment division.
Paxinos will report to Bakori Davis, VP of commercial, A+E Networks UK. Her appointment is effective immediately.
Announcing the appointment, Bakori Davis said: “We are delighted to welcome Viviane to A+E Networks UK in this important new commercial role. With a proven track record of delivering highly effective international advertising sales strategies, her wealth of experience will help us to identify and deliver valuable opportunities to our local and international partners.”
Viviane Paxinos said: “I am very excited to be joining A+E Networks UK. I am looking forward to driving further growth and exploring new business opportunities across all of our channels and territories.”
