Apple is planning to introduce a new Apple TV set-top box as early as April.
According to Bloomberg, Apple is negotiating with Time Warner Cable and other potential partners to add video content, quoting people with knowledge of the matter.
Apple is aiming to have the device available for sale by the April, though the release date could change because the company is still in the process of securing new agreements with programming and distribution partners, according to anonymous sources.
The new device will have a faster processor than the previous version and an upgraded interface to make it easier for customers to navigate between TV shows, movies and other online content, one person said.
Rumours about a ‘new Apple TV’ have been circulating for some time, but so far did not materialise. Problem is securing access to content rights, as other hopefull entrants in the TV market found out including Microsoft, Intel and Google.
Any new Aple TV should have a very easy to use UI as well as access to live TV and on-demand content combining the best of the worlds of traditional television and streaming services such as Netflix, Hulu and Apple’s own iTunes.
