Topfun Media, which operates the biggest online VOD service in the Czech Republic and Slovakia, has begun testing films in 4K.
Commenting on the development, Jan Lakomy, the company’s product manager, said that initial results showed the deployment of such content should not be a problem and will happen in the foreseeable future.
Although negotiations with major studios about 4K content are still in their infancy and in the first phase only clips and movie trailers would be broadcast, it is only a matter of time before TV manufacturers begun massive production of 4K devices and Topfun wants to be thoroughly prepared.
Topfun Media was launched in 2006.
It has partnerships with nine IPTV partners, including Orange, Slovak Telecom and SmartComp, and also cooperates with web portals, TV companies and film studios.