Xite has made the appointments in order to branch out the channel internationally. The management team also consists of Cees Honig (COO) and founder Derk Nijssen (CEO).
In a statement, Rademaker said: “”My main goal is to develop an even larger reach for our Xite products, on TV, mobile and online. In addition, I’m going put my effort in putting Xite internationally on the map.”
At the moment, Xite is available on cable and IPTV nets in The Netherlands and Belgium. Programming consists mainly of VJ-presented music videos.