Russia’s CTC Media has appointed Lika Blank as the head of its female-oriented channel Domashny.
She replaces Natalia Korotkova, who has decided to leave the company.
In her role, effective January 20, Blank, who has 16 years experience in TV and journalism, will be responsible for strategic planning of the channel’s development, strengthening the creative team and reinforcing the channel’s content policy.
She will also work on increasing the channel’s audience share among young females.
Commenting on the appointment, Yuliana Slashcheva, CTC Media’s CEO, said: “We all really love Domashny Channel and believe in its huge potential for further growth. With Lika Blank’s appointment, the market and viewers will see a new Domashny already this year. Lika’s experience in planning, creating, and promoting in-demand content for a young viewing audience combined with the Domashny team’s experience will make it possible to realize the creative potential of one of CTC Media family’s key brands in a new way. A strong team that knows how to turn bold creative ideas into reality and monetise them has and always will be our main asset.”
Blank added: “I am happy to be joining the team of professionals at CTC Media, a company that holds the leading positions on Russia’s media market. Domashny Channel has successfully and actively developed from the moment it was created and I am certain that my experience will help in forming its new face, its content policy, and continuing to increase its indicators.”
