• Subscribe
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Columns
    • Chris Dziadul
    • Julian Clover
    • Robert Briel
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

Deloitte predicts pay-TV will double up

January 15, 2014 11.18 Europe/London By Robert Briel

vintage_tv-setDeloitte predicts by the end of 2014 the number of wordlwide homes with double or more pay-TV subscriptions will grow to 50 million homes.

The additional subscriptions generate about £3 billion (€3.6bn) in revenues. Over the coming years, the number of households with multiple subscriptions should continue rising, as more content owners and aggregators, including platform owners such as cable and satellite providers, make their content portfolios available via subscription video-on-demand (SVOD). A further stimulus to the market will be the increasing availability of inexpensive HDMI dongles, which connect TV sets to the Web.

This trend is counter to historical expectations of cord cutting, whereby households would either drop their pay-television subscription altogether, or replace their platform-based subscription with a SVOD package.

Cord cutting has been anticipated for the past decade: in surveys, a significant proportion of pay-TV subscribers have signaled their intent to cease subscribing, yet year after year these intentions have failed to materialise, and the base of pay-TV subscribers has remained constant or even continued to rise in many countries, even in markets with a high pay-TV base such as North America, where over 90% of homes have pay-television.

SVOD seems to be a supplement to platform-based pay-television, not a replacement.

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: Newsline, Research Tagged With: Cordcutters, Deloitte, pay TV Edited: 15 January 2014 11:18

About Robert Briel

Arnhem-based Robert covers the Benelux, France, Germany, Austria and Switzerland as well as IPTV, web TV, connected TV and OTT. Email Robert at rbriel@broadbandtvnews.com.

Latest News

  • Culture Secretary says she’s sharing her Netflix account with four others
  • Choice of platform impacts on the effectiveness of ads
  • Noel Tovey named MD at Sky Studios Elstree
  • Norway’s TV 2 Play available to Telia customers at no extra cost
  • Hisense integrates HD+ into smart TVs via HbbTV OpApp

Watch Video

In Conversation: Smart Routers mean Smart Homes

In the first edition of In Conversation, Julian Clover discusses how smart routers are evolving to serve the smart home with Stuart Griffin, Founder & Technologist, Consult Red. … [Webinar Replay...]

Q & A

OTT Question Time – now in association with Broadband TV News

Kauser Kanji, MD of VOD Professional, introduces the industry forum OTT Question Time. … [Read More]

Free Ebook

eBook: Overcoming the Top 5 Challenges in Server-side IP Ad insertion

IP video is a game-changer for advertising. However, unlike traditional television, IP video is more dynamic, with new devices, formats, content and services to consider. … [Download the eBook...]

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Connect with Us

 

Copyright © 2022 Broadband TV News LLP · Log in

 

Loading Comments...