TP Vision plans to launch its first Philips TVs powered by Android in Europe and Russia.
The first top-of-the-range Philips TVs featuring Android will be available from the second quarter 2014 in Europe and Russia as first defined markets.
Philips TVs will combine access to the selection of Android apps available in Google Play Store with the existing Smart TV apps including video on demand, catch-up TV, Electronic Program Guide (EPG) and music streaming.
“In 2014, we will start the roll-out of Philips TVs featuring Android in the higher end of our product portfolio. We expect that consumer appreciation and take-up will rapidly grow. By 2015 already the majority of our smart TVs will be Android powered,” said Maarten de Vries, CEO TP Vision.
“We believe that Android is a true promise for the TV market as it will seriously boost the smart TV experience, bringing the speed and user friendliness on par with the experiences users get from their mobile smart devices of today. We are proud to be the first European TV brand to bring the newest Smart TV benefits to consumers,” added
Scott Housley, global head of product and strategy at TP Vision.