According to Balkan Insight, it is initially being distributed by Serbia Broadband (SBB).
TV Nova is wholly owned by the Nova.rs medija holding, which is in turn majority (85.1%) owned by the Dutch registered company BD Media Invest, itself owned by New Amsterdam Cititrust, in which Matthias Dietel has a 99% share.
The other shareholders in the station are the production company Vision team (7.9%), owned by Dragan Djurkovic, and GMG Media Group (7%), owned by Ulrich Brock.
The start-up costs of TV Nova are understood to be around €18 million.
The station tried to secure a national broadcasting frequency earlier this year but it was eventually set aside for testing digital signals.