thePlatform has confirmed it is providing the back-end video management for Viaplay, MTG’s multiplatform service offering for TV shows, movies and sporting events.
As part of the agreement thePlatform’s cloud-based, mpx video publishing system will manage Viaplay’s TV services to support viewers on PCs, smartphones, tablets, smart TVs, Xbox, PlayStation 3, as well as Viaplay’s OTT set-top box.
“thePlatform has an exceptional track record of managing large-scale online TV services around the globe,” said Niclas Ekdahl, CEO of Viaplay. “mpx enables us to centralize our video publishing efforts across all our territories and let our subscribers watch their favorite movies, sports and TV shows on their device of choice when convenient to them.”
“Viaplay is a pioneering leader in providing online premium TV series, movies and live sports to consumers across the Nordics,” said Ian Blaine, CEO of thePlatform. “We’re very proud to help Viaplay offer its video services across the devices and countries they serve. And, as part of our expanding commitment to Europe, we continue to increase our investment in regional infrastructure and our local service organization to enable timely and secure video publishing with enterprise-grade reliability.”
mpx’s Role across Sweden, Norway, Denmark, and Finland
thePlatform’s mpx video management system provides several key functions for Viaplay. Specifically, mpx provides easy workflow management of video ingest; metadata management; subscriber management and viewing rights enforcement; and automated publishing across device and video player profiles. Geographically, mpx will manage Viaplay’s online TV services in Sweden, Norway, Denmark, and Finland.
